Who I am and what I do
Creating bold visuals, unifying brand identities, and delivering engaging print and digital solutions.
My journey in graphic design is marked by a commitment to innovation and continuous learning. I consistently push the boundaries of what's possible in both print and digital media. My experience has taught me the value of adaptability, teamwork, and data-driven design decisions. I'm dedicated to not just meeting but exceeding client expectations. With a strong foundation in industry-leading software and a passion for emerging design trends, I'm always ready to take on new challenges and create designs that make a lasting impact.
My process
Every project is going to be different, but this is the usual structure that
I like to follow as best practices.
01
02
03
04
05
Research
Understand the client’s goals and objectives of the project. Along with developing mood boards based off of the client’s vision.
Concept
Use the research and develop 2-3 rough concepts. Then review with the client to finalize a direction.
Design
Designing and production phase, where all the assets are developed or prototyped to be reviewed by the client.
Proof
Back and forth feedback with the client regarding design or copy changes before the finalization of the assets. Up to 2-3 versions of proofs.
Finalize
Once the project is approved, all the assets will be finalized, files packaged up and sent off to the client. Continuing support is always an option.
Experience
Current
Best Version Media
Senior Designer
2020 - 2024
Best Version Media
Graphic Designer
Partnered with clients and publishers to produce monthly print publications, optimizing the briefing process for better design efficiency. Managed 10-13 magazine layouts, applying color theory, typography, and layout expertise. Also created print and digital ads for clients, ensuring consistency with brand standards.
2021
SD Wheel
Graphic Designer
Led the rebranding of five brands in email marketing, achieving 60% revenue growth and a 300% increase in Click-Through Rates within 90 days. Produced 30 email templates weekly, streamlined approval processes, and mentored the team on software and design trends. Collaborated with copywriters and marketing teams, monitored analytics, implemented updates, and directed photo shoots for various projects.
2020 - Death
Freelance
Graphic Designer
Collaborated with clients as a freelance graphic designer to deliver custom design solutions, including branding packages, logos, business cards, clothing designs, and social media graphics. Focused on bringing each client's vision to life through tailored design.
Promoted to Senior Designer, I lead a team of graphic designers, managing magazine layouts and providing daily guidance and mentorship. Collaborate with management on digital and print marketing, contribute to AI projects, and ensure company-wide coordination. Conduct annual reviews to support team growth.
